【雙語新聞】「旅業匯 B2B 平台」於澳門首屆跨境電商展舉辦拓展會 首次與內地文旅機構簽署戰略合作協議 助力業界跨境拓展國際市場

【環球新聞報訊】2025年9月7日，澳門首個全域旅遊 B2B 資源整合平台旅業匯B2B平台於澳門威尼斯人金光會展中心舉行的「中國（澳門）國際跨境電商展」上舉辦拓展會，向業界介紹平台定位、最新動態及主要功能，並與現場觀眾進行互動交流。會後，平台與來自雲南省昆明市東川區的雲南烏蒙巔峰文化旅遊投資有限公司簽署戰略合作協議，這是平台首次與內地文旅機構建立戰略合作關係，為推動跨境合作及國際市場拓展邁出重要一步。

拓展會上，平台總監曹霽月回顧了自今年3月發佈以來的發展歷程，包括參與多個國際旅遊展會及區域推介活動，並介紹了平台在「一帶一路」、大灣區、中東等地區的跨境拓展方向。透過平台提供的線上展會、跨境支付、多媒體推廣及人工智能研究等功能，企業能以更低成本、更高效率接觸海外市場，提升國際競爭力。

本次跨境電商展，雲南烏蒙巔峰文化旅遊投資有限公司以 「澳門 × 昆明北部——都市潮流 自然野趣」 為主題，展示了昆明北部的旅遊資源與特色文化。簽署合作協議之後，雙方將圍繞資源共享、產品推廣及跨境合作展開深度合作，攜手推動澳門和雲南旅遊業務的數字化及國際化發展。

旅業匯 B2B 平台表示，隨着平台上本澳及中國内地市場的產品種類持續增多，將更好地展示中國多元旅遊資源，進一步提升對海外買家的吸引力，吸引更多外資參與澳門及內地旅遊市場合作，推動跨境旅遊產業的長遠發展。

Tourcon B2B Platform Hosts Expansion Session at Macao’s First Cross-border E-commerce Expo, Signs First MOU with Mainland Cultural Tourism Partner to Boost International Market Expansion

(Macao, September 7, 2025) — Tourcon B2B Platform, Macao’s first all-round tourism B2B resource integration platform, held a Development Forum today at the China (Macao) International Cross-border E-commerce Exhibition & Hengqin Global Bay Areas Forum at the Venetian Macao Cotai Expo Hall. The session introduced the platform’s positioning, recent developments, and core functions, and included interactive exchanges with participants.

Following the event, the platform signed a Memorandum of Understanding with Yunnan Wumeng Peak Cultural Tourism Investment Co., Ltd. from Dongchuan District, Kunming, Yunnan Province—marking Tourcon’s first strategic partnership with a Mainland cultural tourism enterprise, and an important step in advancing cross-border cooperation and international market expansion.

During the session, Platform Director Phoebe Cao reviewed the progress since its official launch in March, including participation in major international travel fairs and regional promotion events. She highlighted Tourcon’s cross-border development focus along the Belt and Road, the Greater Bay Area, and the Middle East. With functions such as Online Expo, cross-border transaction, multimedia promotion, and application of AI technology, the platform helps members reach overseas markets at lower cost and higher efficiency, enhancing global competitiveness.

At this Expo, Yunnan Wumeng Peak Cultural Tourism Investment Co., Ltd. presented its theme “Macao × Northern Kunming — Urban Trend × Natural Charm”, showcasing the unique tourism resources and cultural attractions of Northern Kunming. Under the new agreement, both sides will deepen cooperation in resource sharing, product promotion, and cross-border collaboration, jointly promoting the digitalization and internationalization of tourism between Macao and Yunnan.

Tourcon B2B Platform noted that as more Macao and Mainland tourism products are introduced to the platform, it will better showcase China’s diverse tourism resources, further advocate overseas business and cooperation, and bring more foreign investment into the Macao and Mainland tourism markets, supporting the long-term development of cross-border tourism.